Eeny Meeny Kids is a beautiful kids shop in London but their online store is equally impressive for those of us not in the UK. The shop is run by mums with design backgrounds and it shows in the thoughtful curating of the toys & clothes they carry. Everything they offer is not only attractive but also has a kid’s seal of approval. We love the timelessness of a lot of their goods, not too shiny, not too designy, just toys that look like they could pass the test of time. Here are some of our favorites for babies age 0-2 (above) and kids up to 10 (below).